A fashion supremo named Jef Montes showed off a new type of clothing design during Amsterdam fashion week.
Picture this, you are watching the show and as the models walk, they pop water balloons on themselves and magically the clothing begins to disappear.
Aren’t they suppose to be showing off clothes, not making them disappear?
This new design makes the clothing actually fall off using a newly-developed fabric that dissolves in water. Constructed from polyvinyl alcohol, the garments begin to slide away from the body as each woman walks down the catwalk, leaving the clothes in various states of destruction.
For some unfortunate models, the clothes even completely disappeared.
As the show continues, the models find it hard to keep their footing along the runway as they are doused in water by people from the crowd.
Jef Montes created the garments in order to make a “personal statement about the current state of the fashion industry, in which a devastating speed and empty hypes are topical issues”.
Montes called it quote “The transience of fashion – captured in a show. The poetic statement combined innovation, performance and fashion into a well balanced whole.”
Just about 300,000 people have seen the footage since it was posted earlier this year.
Some people really liked his work and were interested in the way he presented the show.
“It’s interesting to see the way the fabric changed depending on the way the balloon popped, and how the fate of the clothes relied on the way the water landed on them.”