We see logos everyday but are we REALLY seeing the meaning behind some of the them?
Lets look at some sneaky hidden meanings in these popular logos. Let us know if you have seen them before.
Have you ever really looked between the E and the X in the FedEx logo? If you haven’t, look closer and you’ll see a white space in the shape of an arrow subliminally representing speed and precision.
If you haven’t been to the popular fast food chain called Wendy’s, you’ve probably at least seen the logo. The Wendy’s logo appears to say the word “mom” in Wendy’s collar. This suggests that the food is like moms home cooked meals. My mom doesn’t serve square burgers and condiments in little paper cups but okay.
You might of notice that the Adidas symbol looks like a mountain. Well if you noticed, you are right! The three strips were part of the original logo in 1967 but never really meant anything. But in the 90s they slanted the stripes to represent a mountain and transform the logo into meaning of overcoming obstacles. Does it make you want to buy some Adidas sneakers?
4. LE TOUR DE FRANCE
Another crafty design is Le Tour de France, which shows a cyclist on tour. If you look at the o, u and r, they all come together along with the yellow dot to form the image. Its strange that you don’t notice it until you really look.
Have you ever gone on Pinterest to make some cool Do it yourself project or to make a new recipe? I have and I can never make it look as nice as the pictures on Pinterest. The point of Pinterest is for users to pin things to create a visual board. It makes sense for the P to incorporate a pin.
6. NORTHWEST AIRLINES
Northwest Airlines logo has 2 hidden messages. There is an N and a W in the negative spaces and the triangle points north west as if it’s a compass. Somebody definitely put some thought into it.
7. COCA COLA
One of the most popular logos around the world is Coca Cola. Did you know that there is actually the flag of Denmark in the logo? Not the original intention but once it was discovered they set up a media stunt at Denmark’s biggest airport where they welcomed people with flags. Denmark is named the happiest country on earth. Why wouldn’t they welcome them with a bottle of coke though?
8. MC DONALDS
And of course McDonalds always has a little trick up their sleeves. The golden arches are an obvious symbol of McDonalds. But what you might not know is that in the 1960s design consultant and psychologist Louis Cheskin said customers unconsciously recognize the logo as “symbolism of a pair of nourishing breasts.” Is that suppose to make you want fries and burgers? We don’t get it.
Did any of these surprise you? Do you know of anymore hidden meanings behind popular logos? Let us know in the comments.